Immediate Reset for a Bad Day

Nov 11, 2014 by

OK, I didn’t really have a bad day, but I know that when I do have a bad day, what happened tonight would have immediately reset everything.

My daughter said, “I need to make vegan chile for the pot-luck at work tomorrow.”

“Let’s start the beans in the crockpot.”

“We need a smaller crockpot.”

I headed into the other room to get a smaller crockpot.

My daughter screamed at the top of her lungs:

 

“MOM! GET BACK!”

 

I don’t have to be told twice. My daughter isn’t one to sound an unnecessary alarm. I backed up immediately.

Truth be told, I jumped back about nine or ten feet. (She wasn’t specific about the danger, I wasn’t taking any chances.)

“What is it?”

“SCORPION!”

I had to see for myself. Please don’t blame me, but I shrieked when I saw it. I’ve been in Arizona for six years and while I’ve seen them outside, this is the first one we’ve had in the house. I will admit to a certain amount of disappointment that neither of our nearby fire-fighter neighbors came over to see what we were screaming about…though we did limit ourselves to one full volume scream/shriek apiece.

“What do we do?”

“Kill it!”

“How?”

“We have to trap it first.”

I was good with that. I managed to toss a bowl over the scorpion…but once it was out of sight, I think it grew exponentially.

“I’m getting my hiking boots on and I’ll STOMP on it!”

I approved of this plan.

I stayed behind, wearing sandals…it’s 80 degrees here, of course I’m wearing open-toed sandals.

My daughter returned, wearing her hiking boots.

“OK. Now what?”

“We have to put a perimeter of water around it, they won’t go fast through water.”

I have no idea if my daughter had any idea what she was talking about, but I was proud that she used the word ‘perimeter’ correctly.  As I preened, she grabbed the tea kettle and made a very nice moat around the upside down bowl.

“NOW, what?”

Really…how were we going to pick up the bowl? How did we know the scorpion hadn’t suddenly developed super-spidey powers and is now clinging to the inside of the bowl?

There was a real risk of getting stung.

A nice long grill spatula did the trick. And surprisingly, the prehistoric little brain of our scorpion guest didn’t perceive that the sudden change from darkness to bright light was a sign of impending doom.

Now, I knew what was next and only cringed a little when my daughter stomped on the scorpion with great enthusiasm. But then when she lifted her foot, no scorpion!

“Where is it?”

“It’s got to be on your foot.”  I grabbed a piece of paper towel, and had her wipe her boot on it. There, in exquisite squished glory, was the scorpion.

“BOO-YAH!”

We’d triumphed.  Then as my daughter said, “We need to call an exterminator,” I found on the internet that in certain tests that kill just about everything, cockroaches, lizards, and yes, you guessed it, scorpions survive.

It’s a warning. I’d forgotten anything that had been difficult earlier in the day…and…no more sandals for a little while.

Now I’m eyeing anything lying on the floor.

The blanket that slipped off the chair last night.

The pile of towels waiting for the wash.

My shoes.

Really, where IS it safe from a scorpion?

Truth be told, unless I begin to see one a day, it’s not going to really make me lose sleep, but I might keep slippers on my nightstand and no longer walk around barefoot at night.

Really…it wasn’t a bad day.

It IS nice to know that we do have concerned friends…they are sending us real estate listings.  One even suggested, “MOVE NOW! Don’t even pack!”

I appreciate our friends…very much!

Scorpion isolated on white background

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God Made a Farmer

Feb 6, 2013 by

Farm Worker With Flock Of SheepGod Made a Farmer

narrated

by

Paul Harvey

Superbowl 2013 Dodge Commercial Celebrating that God Made a Farmer

 

Superbowl 2013 Commercials

A couple of companies are really getting it right. They’re listening to people, they’re paying attention to what is going on in the world and they realize that it is time to celebrate those who till the land and tend the crops that everyone who lives in a city depends on for food.

Farmers work from sun up to sun down, and often longer.

They don’t wear business suits, or carry an iPad in their briefcase. They DO understand what it means to keep your word, to be “salt of the earth”, and supply nourishment to the entire world.

For without farmers, we wouldn’t eat.  Our food doesn’t come from a grocery store. Do your kids know this? Do they understand the process of planting seeds, nurturing and tending that plant until it bears fruit?

 

Dodge has the Hook

Their first really big hook was the name Paul Harvey.

Millions of people still remember hearing Paul Harvey’s familiar gravely voice over the radio waves, sharing stories of triumph and sadness, of surprising acts of valor. I remember him best for his slot, “The Rest of the Story” where I refused to change stations during the commercial until I did hear the rest of the story. (That, my friends, is called a cliffhanger…you can’t wait to find out what happens next.)

But, the HOOK is what gets people to sit still long enough to even HEAR the story.

That hook was Paul Harvey.

 

On The Eighth Day, God Made a Farmer

In two minutes, Paul Harvey manages to convey the very difficult job of a farmer, the even more difficult job of persuading the kids of farmers to stick it out. It’s not an easy job. Most farmers never get rich in money…in fact, many are continuing to lose their family farms and ranches. Hardworking farmers are the life-blood of our country.

Thank you to both Dodge and Paul Harvey (sure do miss that guy) for reminding us about the farmer.

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Clydesdale Superbowl Commercial 2013

Feb 5, 2013 by

Tears.

That’s a good reaction, right?

If you didn’t see it…check it out:

Superbowl Budweiser Clydesdale Commercial 2013

 

Provoking Emotion

That’s pretty much the idea behind your writing efforts.  And if  you can provoke a very strong emotion, like…tears…you’ve done a good job. So what was it about this Clydesdale Superbowl commercial 2013 that made everyone cry?

And I mean, EVERYONE!

I have played this Clydesdale Superbowl commercial 2013 over and over on my phone for people, and I cry each time.

The only thing that relates this “story” to Budweiser is that we all know the Budweiser Clydesdales, there was a Budweiser truck that came to pick up the horse. The farmer was drinking a bottle of Bud while he was reading the paper and saw that his horse would be in Chicago.

But, I didn’t notice anything about Budweiser the first few times I saw this commercial.

No, I saw a farmer who raised the horse from a tiny foal, he nursed him through his sickness, stayed with him overnight in the barn, trained him, enjoyed him, loved him, and then missed him, REALLY missed him when he sold the Clydesdale to Budweiser.

 

Relate to Human Emotion

If you can trigger an emotion with your commercial or your copy, you have a very powerful ad.  Budweiser excels at this because they connected the Clydesdales with their brand decades ago.  Now, when we see a Clydesdale (and it doesn’t have to be a Budweiser Clydesdale) we think BUDWEISER.

Now, when Budweiser wants to trip your emotional trigger, they tell a story that is sure to make you feel some kind of very powerful emotion.

They’re brilliant.

Totally brill.

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